Working with a photographer can be a scary thought. You may usually avoid the camera because you already have too many photographs of yourself that make you cringe.

However, whether you are the face of your business or just want to look professional on LinkedIn, you need a good photograph. We have all seen those profile photographs that were obviously taken on a night out or at a wedding. Even more business-like pictures that look stiff and awkward.

With the right preparation you can achieve wonderful results that create the right impression. Part of the process is ensuring that you communicate well with the photographer you choose.


Finding the right photographer

A good photographer will understand your concerns and work with you to achieve the results you want. If you feel as if you can’t talk to your photographer they are probably not the right one for you.

I have been the person behind the camera for years, even in my own family photographs. I don’t enjoy having my photograph taken so I understand how that feels. You need to be able to feel confident that the person you choose to work with will help you to achieve the best possible result.


What do you want to achieve?

The truth is that we only need business headshots because people are going to judge us visually. That means that it’s important to think about what you want to achieve with your headshot. What impression do you want to create?

Before you meet with your photographer, think about your branding and who your customers are. Presenting yourself appropriately is a combination of expressing your personality and reflecting the qualities that your potential customers are looking for. If you have a clear idea of how you want to come across, your photographer will be able to work with you to achieve it.


Your photographer wants you to look good

In theory, at least, your photographer wants to help you look your best. I work with my clients to help them make the most of their time in front of the camera. That can mean taking lots of shots from different angles. If you are in the middle of a photoshoot feeling awkward and wondering why your photographer is taking a particular approach, ask. The results will be much better if you feel comfortable in front of the camera and I believe it is part of a photographer’s job to put their clients at ease.

Almost everyone I have photographed has one or more concerns about their appearance. You should always feel comfortable sharing any worries you have. It’s usually possible to work around the things you don’t like to give you a result that you love.


Retouching the final image

There is lots of software, for example Photoshop, which can be used to improve your final images. It is completely up to you whether you want to use it or not. A good photographer will always give you the choice and discuss the options with you during your photoshoot.

Some of my clients ask me to use everything possible and some want none at all. I light and photograph people in a way that helps them to look their best. Sometimes, a touch of enhancement will give even better results.


Find out more

If your business headshots are in need of an update and you would like to find out more about the options available, please get in touch.